Our Story
A small salon with avery big heart.
Chelsea & the boys
Meet the founder
Hi, I'm Chelsea.
Behind every wash, trim and trot home is me — and the two dogs who taught me everything I needed to know about patience, trust and a really good blow-dry. House of Gino is the salon I always wished existed: unhurried, deeply personal, and built around the dog in the chair.
One dog at a time. No crates, no queue, no chaos — just calm music, kind hands and the occasional treat (okay, several treats).
Years ago
A pup named Gino
It started, like all the best stories do, with a dog. Gino — the original four-legged muse who lent his name to the salon and his calm energy to its philosophy.
Training
Years of practice
Chelsea trained, qualified and quietly built a reputation across Suffolk for being the groomer dogs actually want to come back to. Patient, gentle, never rushed.
The salon
A room of her own
The little glass conservatory at Roots & Shoots became the home of House of Gino — designed deliberately as a one-dog-at-a-time space, never busy, never loud.
Today
A wagging fanbase
Walk-ins, regulars, puppies on their first ever groom — the door is open Monday to Friday and Saturday mornings, with the kettle always on.